AweFashion

AWEsome people wear AWE

AWE was born like any other good thing out of a story, a story to tell and a story to wear.

The space where Art turns into Fashion. Come visit us!

At AWE. Fashion. Stories, we believe fashion is far more than what you wear, it's a powerful expression of who you truly are. Our designs fuse bold silhouettes and vibrant colour with timeless craftsmanship, resulting in one-of-a-kind outfits and exclusive handmade jewellery that each tell a story.

We invite you to step inside our showroom, located in the heart of Bucharest near Piața Universității, at 8 Vasile Lascăr. Enjoy a personal and immersive shopping experience: feel the fabrics, try on distinctive designs, explore custom-made options, and engage with the creative process behind each piece.

Whether you're looking for a statement outfit or the perfect accessory, we’re here to help you discover something truly extraordinary — tailored just for you.

We look forward to welcoming you!

Storyclothes

AWE makes clothes that are not seasonal or fashionable at a particular time, because every time you wear them, they tell another story, different from the one told last time and for sure different from what they will say to you the next time you will wear them. And that is why we like saying that AWE makes storyclothes or clothingstories which speak volumes each and every time you listen to them. We are inspired by art history, fashion history, nature, street, social phenomena and, truly, sky is the limit to what can inspire us.

Adding to the unicity of the individual

We are inspired by art history, fashion history, nature, street, social phenomena and truly sky is the limit to what can inspire us.

We create not only things to wear, but styled outfits, wearable stories, sometimes in unique patterns and designs, handmade and patchworked never to be ever repeated again, adding to the unicity of the individual choosing to wear AWEsome clothes.

We also create fashion/custom jewellery, mostly in unrepeatable designs using an infinity of ingredients (our most precious raw materials being all sorts of discarded seashells people once interacted with one way or another).

creative team

Cardigan helvetica sriracha, portland celiac truffaut woke

Frida Doe
support
Elisa Doe
designer
Mary Doe
designer
Jin Doe
designer

At AWE. Fashion. Stories, we believe fashion is far more than what you wear, it’s a powerful expression of who you truly are. Our designs fuse bold silhouettes and vibrant colour with timeless craftsmanship, resulting in one-of-a-kind outfits and exclusive handmade jewellery that each tell a story.

We invite you to step inside our showroom, located in the heart of Bucharest near Piața Universității, at 8 Vasile Lascăr. Enjoy a personal and immersive shopping experience: feel the fabrics, try on distinctive designs, explore custom-made options, and engage with the creative process behind each piece.

Whether you’re looking for a statement outfit or the perfect accessory, we’re here to help you discover something truly extraordinary — tailored just for you.

We look forward to welcoming you!